It's nice when the companies you admire do things that make you love them even more. I, Cringely explains,

Play to your strengths. That's the key to success in any industry. This is the week I promised to explain where I think Google is headed, and playing to the company's strengths is key if they are going to do what I think, which is effectively take over the Internet. Oh they won't steal it or strong-arm us. They'll seduce us into giving it to them. And I am not at all sure that's a bad thing.

Oh hellz yeah! They can take me to bed anytime…